Cinemark has always had a similar one. But when A. and I went to see Tinker Tailor Solider Spy, there was a new bit about shutting off phones. I can’t find a video version of it online, but basically it said: use your phone in the theater during the show, and we’ll ask you to leave. Turn it off or take it outside. Yay! Cinemark does still have ads before the previews about its iPhone apps, which I find a bit ironic. And of course it’s no Alamo Drafthouse, but the attempt at courtesy enforcement still made me happy.
It only takes an extra moment to be courteous, Ray.